Jessica Smith

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Jessica Smith

Conference Coordinator


Jessica Smith was brought on board as Marketing Coordinator and has now transitioned to Conference Coordinator. She helps ensure that our team has everything they need for conferences and that all of our FirstWatch events run smoothly.

Jessica earned her BA in Communications Studies at Northwestern University where she was a student-athlete, pitching for the university’s Division 1 softball program. Shortly after, she went on to receive a professional designation in Merchandise Marketing at the Fashion Institute of Design and Merchandising. She did marketing for both fashion designers and public relations firms in Los Angeles while attending FIDM before returning to her hometown of Encinitas.

Our second “second generation” team member (her father is Marc Baker), Jessica is an athlete through and through. Jessica is game for anything outdoors whether it is hiking Torrey Pines state beach or teaching a young softball player to pitch; she coaches the Varsity softball team now where she attended high school. A strong believer in the importance of community service, Jessica enjoys volunteering for organizations like Make-A-Wish Foundation.

“As the youngest member of our FirstWatch Sales & Marketing team; Jessica brings a refreshing, new perspective to our marketing and customer communication efforts! Jessica has helped us not only leverage new technologies, but new approaches to customer outreach via newsletters, social media and more! Her cheerful demeanor and positive attitude are sure to leave a good impression!”
– Marc Baker, Vice President, Business Development